UKFast hosts discussions with the UK’s leading experts, asking the question “What are the key aspects of SEO in 2010?” The UKFast round table debate with tom cheesewright of and digital, matt rycroft of oomagoo, terry heffernan of high position, craig stone of csi media, lawrence jones and jonathan bowers Site Speed Identified as an SEO for 2010 Speed was identified as a key factor in Search Engine Optimisation for 2010 at a recent round table discussion in Manchester. Confirming Google’s recent findings that there is a direct correlation between website speed and business results, the panel of industry experts identified the speed at which website content is delivered as an increasing factor in improving user experiences. Lawrence Jones, managing director of UKFast, who welcomed the panel, said, “I think it is a given that content is very important but now it is about the delivery of that content. I think Google is putting it higher up the search engine in its priorities and as far as I’m concerned it is about location, location, location – where the server is located and how we can deliver that packet of information faster than anyone else.” Following on from Matt Cutts’ comments at the PubCon 2009 event, page load time was identified as an increasing concern in relation to Google’s potentially changing priorities in 2010. With speed already a factor in the AdWords quality score and Google’s increasing focus on it in relation to Chrome and Caffeine, faster websites were …
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